CEO Desiree Perez Catapults Roc Nation Into the Future With SENSO Token Purchase

The world catapults towards remote and virtual everything. Yet, Roc Nation remains comfortably in the lead as a pioneer of all things entertainment-related.

Led by CEO Desiree Perez, the company’s recent purchase of an undisclosed amount of SENSO tokens illustrates its dedication to utilizing the newest cutting-edge entertainment technology.

Roc Nation Buys Undisclosed Amount of Tokens for Still-Unreleased Social VR Platform Sensorium Galaxy

Led by CEO Desiree Perez, the company’s recent purchase of an undisclosed amount of SENSO tokens illustrates its dedication to utilizing the newest cutting-edge entertainment technology. SENSO tokens may not be the new Bitcoin, but they’re going to play an important role in the world’s next “big thing” — virtual reality social media platforms.

What Is Sensorium Galaxy?

SENSO tokens allow users to access on-platform virtual reality shows, customize their user avatars with more detail and buy premium content not otherwise accessible. Although the futuristic platform has not yet launched its virtual concert environment, it is expected to do so in the last quarter of 2021.

In Roc Nation’s statement regarding the transaction, Desiree Perez says that Sensorium Galaxy is well-positioned to push the entertainment industry ahead. Their digital universe focuses on the quality of user experience, which is precisely what Roc Nation wants for their artist base.

Perez knew immediately that Sensorium Galaxy would become the standard for the music industry regarding virtual events and decided to push Roc Nation forward in this new direction.

About Desiree Perez

The decision to move ahead with the purchase of SENSO tokens came easily to Desiree Perez, who leads Team Roc, the company’s philanthropic division. She shares a deep commitment to helping marginalized people have a voice in the industry and has spearheaded a number of initiatives to fight racial injustices and inequality.

In 2020, Team Roc partnered with organizations like Gathering for Justice, Until Freedom, and Feeding America, garnering Billboard’s attention during a time of worldwide crisis. Now a Change Agent, Perez told Billboard, “We strengthened our resolve to fight for those who don’t have a voice. No matter what is happening, we have a platform to raise awareness and work to change the injustices in the system.”

The purchase of SENSO tokens and Perez’s statements about Roc Nation’s involvement with Sensorium Galaxy foreshadow how the company may use the social VR platform. Like Perez’s other projects, Sensorium Galaxy may become a tool for Roc Nation to reach out to disadvantaged communities and continue fighting racial inequality by meeting today’s changemakers where they are — online.

Desiree Perez was also named Billboard’s Executive of the Year in the Women In Music awards in 2019.

About Roc Nation

For the past 13 years, Roc Nation has stayed at the forefront of popular music and video content, working with artists like Shakira, Rihanna, and Grimes. Management includes well-known names like Alicia Keys, Christina Aguilera, Megan Thee Stallion, and Tinashe, and former artists on the label include Demi Lovato, Kylie Minogue, and Rita Ora.

Roc Nation has offices in Los Angeles, New York, and London, and offers the following industry services and more:

  • Full-service entertainment management
  • Talent agency
  • Music management
  • Touring
  • Clothing
  • Publishing
  • Sports
  • Media relations

Roc Nation remains dedicated to the cause of not only raising awareness about racial injustices but also paving the way for solutions. Over half of the jobs at Roc Nation’s parent firm and its various subsidiaries are held by minorities, demonstrating the organization’s beliefs in action.

As CEO, Desiree Perez values the fact that Roc Nation leadership has always supported her in her decisions for the company and has encouraged her to trust her proven instincts.

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Desiree Perez is a music industry executive with decades of experience in the business, and currently serves as CEO of Roc Nation.